I am a wife, mom, and experienced SaaS product leader with a passion for writing what I have learned along my journey.
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I just celebrated my 2nd work anniversary at my young startup, a milestone that is difficult to imagine when you first walk in that door.

I left a shiny city tower, riddled with perks and benefits, and took the leap of faith into being a part of a fresh, product-led startup with a working prototype, a passionate CEO, and a whiteboard of ideas to change the world.

There are so many things I have learned on this journey. Changes were necessary to my way of thinking for the last 20 years. New lenses were required for me to be a part of this adventure. I regret not having kept a daily journal to keep track of it all. …


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Photo courtesy Matteo Vistocco

A few years ago, I would have told you I hated meetings. Having sat in several large towers at high profile companies, one would think that you just accepted that meetings were bad and time-consuming but it was the job so you did meetings, crammed in your work, or you worked late and did it all over again the next day. But meetings sucked the joy out of my job and what I knew I could accomplish with a good team had they been run better.

The dread I felt having to leave my desk and participate in these was excruciating. Meetings that were disorganized, without structure, many not prepared, always starting late, too many people, the same status list, the dominating person who didn’t share the floor, the meeting that didn’t need to be had — and many times walking out when it was over without seeing a decision, a change for the better, or my investment in a project or task not coming to fruition. …


How startups can implement a product-led growth strategy

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While the term “product-led growth” is becoming a more widely known business term outside of textbooks thanks to pioneers such as Slack and HubSpot, PLG is still a mystery when it comes to application and implementation. When they hear the words product-led growth, many sales-driven organizations get fearful that their product will sell them out of jobs (which is not true). Many well established B2B companies envy the model and try to find ways to adapt their product with mixed results.

Though adding hooks and calls to action to a website or product can seem simple, the product may require additional changes to ensure a new customer, unassisted by sales, can find their way around and see immediate value quickly enough to determine how long they stay and how much they will pay. …


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I am 5 months young into my first startup and proudly wear the badge of “employee no. 2.” My unusual and rewarding 20+ year career has brought me right where I feel I need to be at this moment in time, bringing with me a long list of skills and experience learned in previous corporate environments. However, I quickly discovered early that these skills required a different level of refinement to be useful in my new startup journey.

Flexibility

In larger organizations, your role is typically limited to the confines of a title. While there can be exceptions, typically when a role begins to cross a line into the next, conflict and competition take over: One department blocks another, a peer escalates frustration about another peer, and silos and walls begin to turn into strongholds. …

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